Instagram Is Heavily Favored By Global Consumers For Social Media Shopping
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According to a global survey by research and review platform GoodFirms, among social media sites, photo-sharing app Instagram is preferred by 86.5% of consumers, making it more popular than sister app Facebook (62.2%), Amazon Live (31.4%) and Snapchat (22.7%).
“People find a lot of smaller shops, and more similar shops are recommended to them based on their past purchases,” its report said. “Brands can curate product collections on Instagram. Every product in an Instagram Shop catalog has its page, which includes the price, a thorough description, and any images or videos that show it.”
“People find a lot of smaller shops, and more similar shops are recommended to them based on their past purchases,” its report said. “Brands can curate product collections on Instagram. Every product in an Instagram Shop catalog has its page, which includes the price, a thorough description, and any images or videos that show it.”
