Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
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Brands that sponsor sports teams have a chance to increase loyalty among fans, but changes in the way people spend their leisure time may lessen that effect. Accordigng to Ipsos's study, about two out of five U.S. consumers (41%) said they’re more likely to buy products or services from companies that sponsor their favorite teams, and 56% said they buy merchandise or apparel for sports as a fan.
Consumers also have a wider selection of entertainment options, including video games that can be played on multiple devices and in social setting with friends and family. Only 26% of baby boomers said they play mobile games in a normal month, compared with more than half (54%) of millennials and Gen Z consumers.
Consumers also have a wider selection of entertainment options, including video games that can be played on multiple devices and in social setting with friends and family. Only 26% of baby boomers said they play mobile games in a normal month, compared with more than half (54%) of millennials and Gen Z consumers.
