U.S. Media Spending Will Grow 6% This Year, With Biggest Gains In CTV
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Winterberry Group esitmates that total growth in sending will advance by 5.9% this year as continued gains in online advertising will more than offset declines in its offline counterpart. According to Winterberry Group, online marketing spend will grow almost 11% to $307.3 billion amid gains in every media category. Internet search will be the biggest with about $107.6 billion, which is 9.3% greater than in 2022.
