Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
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Pixalate's report estimates ad spending on mobile apps that were removed from Google and Apple's app stores surpassed $45.3 million last year.
Most of that ad spend – at least $42.3 million – was on apps delisted from the Google Play store, while the remaining $3 million was on apps delisted from Apple's App Store, the data show.
