Many Consumers Want Fewer Marketing Messages In 2023
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According to Optimove's survey, two-thirds (66%) of consumers said they want fewer marketing messages, and 27% said they feel as if they are bombarded by such advertising.
About three quarters (73%) of consumers said they would like to receive fewer messages in 2023 than they did last year. Many of them have taken action to reduce the volume of messages, with 79% saying they had unsubscribed from a retail brand in the past three months, while 61% of consumers have unsubscribed from three or more retail brands because of too many marketing messages.
About three quarters (73%) of consumers said they would like to receive fewer messages in 2023 than they did last year. Many of them have taken action to reduce the volume of messages, with 79% saying they had unsubscribed from a retail brand in the past three months, while 61% of consumers have unsubscribed from three or more retail brands because of too many marketing messages.
