Smart TV Ownership Helps To Drive Connected TV Usage
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Hub Entertainment Research's report finds that 77% of U.S. television households have a smart TV, up from 66% three years ago. According to the report, the adoption of smart TVs has significant implications for how marketers reach audiences.
"Strong increases in ownership -- along with more frequent use -- have created rapid growth in smart TV viewing, impacting the CTV' 4 D's' of Discovery, Decision, Delivery and Data," according to Hub.
