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Digital Advertising Showed Resilience Amid 2022 Upheaval

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Interactive Advertising Bureau's "Internet Advertising Revenue Report" reports that high inflation, rising interest rates and the war in Ukraine conspired in 2022 to create uncertainty amongst marketers. Amid these concerns, U.S. digital ad revenues rose 16% from a year earlier to surpass $100 billion during the first half of the year – a new milestone.