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Roku Has Biggest Share of Voice For Open Programmatic CTV Ads

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Pixalate's "CTV Device Global Market Share Report" found Roku had the most share of voice for open programmatic advertising on connected television (CTV) at 50% in February. Roku's share was more than twice that of electronics giant Samsung in second place at 21%. Amazon (13%), Apple (5%), LG (4%) and Vizio (4%) had smaller shares.