Social Media Ads Have Biggest Effect On Gen Z Consumers

According to NCSolutions' report, Zoomers, the first demographic group that has never been without the internet and has always had easy access to information about products and specific brands via the proliferation of smartphones and social media, are at no surprise susceptible to social advertising.

According to three-quarters (72%) of Gen Z consumers said they're most receptive to ads on social media, compared with 19% of boomers. Almost half (47%) of the younger group is receptive to ads on streaming services, compared with 28% of boomers. Conversely, Gen Z is less likely than the baby boomer generation to feel receptive to ads on cable and broadcast television.