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'Christmas In July' Promotions Remain Popular With Young Shoppers

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CivicScience found in their survey that 22% of people familiar with Christmas in July festivities, such as sales events and TV programming, have a favorable view of them, and 38% view them unfavorably. There are generational differences, with 49% of people ages 18 to 24 having a favorable view, compared with only 15% of people over age 35.