Retail Media Networks Are Most Effective With Ads For Deals
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Retailers that sell digital advertising are capturing a growing share of advertising budgets as brands seek to reach consumers when they’re most ready to shop. According to a survey by Integral Ad Science, 98% of U.S. internet users shopped on these retail media networks (RMNs) in the past 12 months.
Amid the greater interest in measuring people’s attention to advertising, the survey found that consumers are most likely to pay attention to RMN ads that tout deals and discounts. About half (51%) of online shoppers said they pay attention to those ads, and 44% said they have made a purchase through such ads.
Amid the greater interest in measuring people’s attention to advertising, the survey found that consumers are most likely to pay attention to RMN ads that tout deals and discounts. About half (51%) of online shoppers said they pay attention to those ads, and 44% said they have made a purchase through such ads.
