Artificial Intelligence Will Make Ad-Filtering More Effective

Eye/O and Blockthrough's report indicate artificial intelligence (AI) technology is transforming multiple segments of the media and marketing industries, including the process of making online advertising more effective. According to the report, part of this evolution is seen in the adoption of ad-filtering that's more selective than outright ad-blocking.

"The focus is shifting towards improving effectiveness, and it will undergo significant improvements in the coming years," according to Eye/O and Blockthrough, "and in this evolving environment, it becomes clear that the influence of AI will be felt widely — especially in regards to ad filtering."