Spending Growth For Open Programmatic CTV Ads Slowed In Q3
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Spending on open programmatic advertising for connected television rose 2% from a year earlier to $5.3 billion in the third quarter. According to estimates by ad-verification firm Pixalate, the slim increase marked a dramatic slowdown from the double-digit percentage growth in the prior two years.
The growth varied widely among different regions. North American open programmatic CTV ad spend edged upward by 1% to $1.6 billion, but is still up 60% from three years earlier. The Europe, Middle East and Africa (EMEA) region saw an 80% decline to $2.7 billion, while Asia Pacific slumped 23% to $800 million. Latin America experienced the strongest growth at 38% to $12.5 billion, according to Pixalate.
The growth varied widely among different regions. North American open programmatic CTV ad spend edged upward by 1% to $1.6 billion, but is still up 60% from three years earlier. The Europe, Middle East and Africa (EMEA) region saw an 80% decline to $2.7 billion, while Asia Pacific slumped 23% to $800 million. Latin America experienced the strongest growth at 38% to $12.5 billion, according to Pixalate.
