Social Media Are Key Source For Holiday Gift Ideas
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According to a report by media-measurement company Samba TV, social media are ranked as the No. 1 source for gift ideas by U.S. consumers, followed by family and friends and television advertising.
“Watching TV doesn’t just mean watching TV these days,” the report said. “With the majority of Americans multitasking in front of the big screen, advertisers can drive measurable outcomes by embracing new creatives that promote immediate purchases.”
“Watching TV doesn’t just mean watching TV these days,” the report said. “With the majority of Americans multitasking in front of the big screen, advertisers can drive measurable outcomes by embracing new creatives that promote immediate purchases.”
