Confidence About Cookieless Future Varies By Job Rank
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Fyllo's survey finds 88% of the C-suite and 78% of CEOs said their current audience-targeting solutions are prepared to operate without cookies, compared with 62% of executives at the vice president and director level.
“One key finding from our research is the divergence in confidence levels between senior executives and junior-level employees suggests the need for enhanced communication and alignment within organizations to navigate this transition effectively,” Fyllo’s report says.
“One key finding from our research is the divergence in confidence levels between senior executives and junior-level employees suggests the need for enhanced communication and alignment within organizations to navigate this transition effectively,” Fyllo’s report says.
