Most Media Agencies Say They'll Boost Ad Spending On YouTube
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Pixability forecasts that with YouTube's significant portion of viewing activity on connected televisions, they are positioned to receive more media dollars from advertisers in 2024.
Amid economic uncertainties, about half of agencies saw increased spend on YouTube this year and will continue to see higher spend next year. A small portion of buyers saw a decline this year (7%) and even fewer predicted a decrease for 2024 (4%).
Amid economic uncertainties, about half of agencies saw increased spend on YouTube this year and will continue to see higher spend next year. A small portion of buyers saw a decline this year (7%) and even fewer predicted a decrease for 2024 (4%).
