Younger Consumers Seek Social Bonds From Screen Time
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Ipsos's "What The Future: Teen" report finds half of U.S. consumers said streaming television is their favorite form of media, but younger people tend to gravitate toward interactive formats that provide social connections.
When asked what they would do with an extra hour in their day, a third of Gen Z respondents said they would use social media or watch short-form videos, suggesting a preference for apps such as TikTok and YouTube.
When asked what they would do with an extra hour in their day, a third of Gen Z respondents said they would use social media or watch short-form videos, suggesting a preference for apps such as TikTok and YouTube.
