Bud Light Drew Most Consumer Attention For Damage To Brand
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Marketers in the past few years not only have become more concerned about brand safety, but also brand suitability – that is, trying to ensure that their advertising appears in the appropriate context of content and media outlets.
The past year was notable for multiple incidents that negatively affected the reputations of brands. Anheuser-Busch InBev’s beer brand Bud Light drew the biggest backlash for a collaboration with transgender influencer Dylan Mulvaney that alienated core customers and led to plunging sales.
News coverage of the firestorm received more than 11 million interactions during a nine-month period last year, according to metrics compiled by researcher NewsWhip. Its report says these incidents may be a forestate of what’s to come in 2024.
