E-Books Are Most Popular With Voracious Readers
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A survey by researcher YouGov found more than half (54%) of U.S. consumers said they had read at least one book in 2023, and the format of those books varied by reading frequency. Physical books were most popular among the general population of readers, but avid readers tended to choose other formats.
Digital books were most popular among voracious readers – or those who read more than 10 books last year. About a third (32%) of digital book readers read more than 20 books, while 18% of digital book readers consumed 11 to 20 books, according to YouGov.
