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THIS JUST IN
News Corp.; More Spanish Spinoffs, Bullish About FNC
by David Goetzl, Monday, Dec 1, 2008 6:16 PM ET |
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News Corp.'s rapid pace of cable network launches is expected to slow, though a Spanish-language version of its National Geographic Channel and other spinoffs are "likely," according to an analyst's report.
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TOP STORY
Skol! Digitas Continues Expansionary Roll, Enters Sweden
by Joe Mandese, Monday, Dec 1, 2008 7:30 AM ET |
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On the heels of its expansion into South America last week, Publicis' Digitas has turned its sights on Scandinavia, launching Digitas Sweden. The new Nordic outpost has been formed by combining two pre-existing Publicis units - direct and digital marketing shop 1.1.3, and pure play creative shop Joy - to form a new Stockholm-based full-service digital marketing agency.
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| BLOGS/COMMENTARY |
Daily Online Examiner:
Davis Dec 1 4:15 PM
Delete Cookies, Says New Privacy Forum
The AT&T-backed think tank Future of Privacy Forum has launched its first initiative: a campaign warning consumers how search engines... |
Search Insider:
Baldwin Dec 1 12:45 PM
Jettison The Ballast
You've heard the news and know the drill: in lean times, marketers must jettison any extra ballast that adds weight... |
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Email Insider:
Ayan Dec 1 12:02 PM
Are You RAMming Your Customers?
While many of us cooked a Thanksgiving turkey last week, there are signs that many retailers have already started cooking... |
Online Spin:
Allen Dec 1 11:45 AM
On Media And Marketing: The Buying Side Of Laughing and Crying
As we guide our businesses in today's market, and new relationships are forged between media and marketing, branding and performance,... |
TV Watch:
Friedman Dec 1 10:30 AM
No More Gripes: TV Stations May Act, And Even Prosper, Like Cable.
Now that TV stations are shoe-horning their business model more like cable networks, one wonders when the complaining will stop.... |
On Media:
Mermigas Dec 1 8:33 AM
Free TV Slams Media Cos.
Amid the worst consumer confidence and negative GDP in decades, people are finding more ways to consume their favorite entertainment... |
Behavioral Insider:
Smith Nov 28 3:30 PM
The Future Of The Future of Privacy Forum
Formed last week in Washington, D.C, the Future of Privacy Forum is a coalition of online ad industry executives, privacy... |
Metrics Insider:
McDermott Nov 28 2:30 PM
Is It A Good Tweet Or A Bad One?
I mentioned Twitter the other night at a dinner party I hosted -- and the facial responses around the table... |
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IN PRINT
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MEDIAPOST EVENTS
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UPCOMING
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RECENT VIDEOS
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| TODAY'S ONLINE NEWS AND HEADLINES |
AOL Starts Site For Parents Who Ain't Got Game (Knowledge) Dec 1, 7:30 AM
 Parents hit with pre-holiday pleas for "Grand Theft Auto IV" and other hot video games have a new source for sorting out which are appropriate with the launch of PlaySavvy.com from AOL. A complement to the Web portal's game-focused properties, the new site offers parents a guide to... |
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Volatile Economy Highlights Content Management Niche Dec 1, 7:30 AM
Content management company Localeze will unveil a plan today to populate niche search engine GetFave.com with more than 15 million business listings. The deal is intended to support consumers looking for relevant information as the turnover of small and medium-sized businesses excels. The niche search engine hopes the... |
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Google, Yahoo Persevere In Suit Over Gambling Ads Dec 1, 7:30 AM
 A California court has dismissed a lawsuit against Google and Yahoo for displaying "illegal" gambling ads in search results. California Superior Court Judge Richard Kramer ruled that search engines are immune from liability based on the federal Communications Decency Act, which shields Web sites from liability for material... |
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| Judge Ruling Protects IP Address Identities Dec 1, 7:30 AM
| | 'Think Eco-Logical' Addresses IT Concerns Dec 1, 7:30 AM
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| TODAY'S MEDIA NEWS AND HEADLINES |
Mobile Video Gets Standards Dec 1, 5:44 PM
 The Advanced Television Systems Committee, an industry organization responsible for setting standards for digital television, said Monday it has approved proposed specifications for mobile digital television, which are eligible to become the industry standard.... |
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Ensequence, Visible World Use Single Platform To Target Viewers Dec 1, 5:36 PM
Interactive TV programmer Ensequence and addressable advertising company Visible World have struck an agreement in which the two companies can use a single technical platform to target specific audiences.... |
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Bermuda Has Faith In Gospel Channel Dec 1, 5:17 PM
 The Bermuda tourist authority has linked with the Gospel Music Channel to air 90-second vignettes highlighting gospel's connection to the islands, as Bermuda looks partly to encourage "faith-based tourism."... |
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| MGM Digital: This TV Movie Crazy Dec 1, 5:13 PM
| | NFL Scores Big Ratings For CBS Dec 1, 5:06 PM
| | Paper Chase: Newspaper Revs Down 18.1% In 3Q Dec 1, 5:01 PM
| | Aegis Trading Cools Following CEO Resignation Dec 1, 8:33 AM
| | Banks Ramp Up Direct Mail To Calm Customers Nov 30, 6:22 PM
| | Post-Recession: Big Rebound for Digital, Internet Nov 28, 2:46 PM
| | Neel To SVP, Initiative LA Broadcast Nov 28, 2:46 PM
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| TODAY'S MARKETING NEWS AND HEADLINES |
In Bid For Cash, Ford Ponders Selling Volvo Dec 1, 4:10 PM
 Art Spinella, president of CNW Market Research in Bandon, Ore., says that, in spite of Volvo's declines, Ford's mulling a spin-off has the feel of a fire sale, since the company will get nowhere near what it paid, and because of Volvo's brand equity. "The interest in Volvo... |
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Stores Rethink Rules On Cross-Channel Muscle Dec 1, 3:58 PM
 "Retailers, working so hard to stretch holiday shopping over a longer period, went over the top this year," says Vikram Sharma, CEO of ShopLocal.com, a Chicago-based cross-channel Web site. "While historically they kept their deals close to the vest for as long as they could, this year they... |
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'Green' Perception Is No Match For Reality Dec 1, 3:56 PM
"It becomes glaringly obvious that many brands have consumers believing they're investing much more into their green programs than is true," says Michael Gale, CEO of Strategic Oxygen. "Some companies, like Nokia, have an opportunity to better communicate their green initiatives to earn a higher spot on the... |
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| McDonald's Hedges Bets With Dual Burger Strategy Dec 1, 3:30 PM
| | U.S. Now 3rd-Best Market For Smart ForTwo Car Dec 1, 11:28 AM
| | Execs Exhale: Initial Spending Stronger Than Expected Nov 30, 7:31 PM
| | TD Bank Is 'At Your Convenience' Through January Nov 28, 12:52 PM
| | Banks Fight Poor Image With Direct Mail Pieces Nov 28, 12:52 PM
| | Satisfaction At The Dealership Continues Its Climb Nov 28, 12:51 PM
| | 7-Eleven Broadens Scope Of Private-Label Products Nov 28, 12:51 PM
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