• Sawtooth Group - Pabst Blue Ribbon
    Pabst Blue Ribbon named The Sawtooth Group as its agency of record. The agency will develop the brand's integrated creative advertising campaigns, with an initial campaign slated to launch in late spring.
  • Vizeum - Fox
    Vizeum was awarded the Fox's international media account, worth an estimated $350 million.
  • Miller Brewing Company - Digitas
    Miller Brewing Company named Digitas as its digital agency of record, following a review.
  • Philips
    Mediaedge:cia and incumbent Carat are the two finalists competing for Philips' $600 million global media account.
  • Energizer - Mediaedge:cia
    Mediaedge:cia was awarded Energizer's North American media planning and buying account, estimated at $115 million.
  • Margeotes Fertitta Powell - Mike's Hard Lemonade
    Margeotes Fertitta Powell was named advertising agency of record for Mike's Hard Lemonade in the United States, following a review that included three other agencies. The account is estimated at $14 million.
  • SpikeDDB - New York Daily News
    SpikeDDB was awarded the re-launch of the New York Daily News scratch-off game promotion. The assignment includes local radio and television components.
  • Goodby, Silverstein & Partners - Volvo
    Goodby, Silverstein & Partners has teamed up with 180 and entered Volvo's global creative review.
  • Kaplan Thaler Group - TiVo
    TiVo awarded Kaplan Thaler Group creative chores on its $10 million account.
  • PUSH - Tavistock Property
    PUSH has landed branding, design, and marketing services for the Tavistock Group development of Lake Nona, a 7,000-acre master planned community located in Orlando. Spending was not released.
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