Sengled, a global light manufacturer based in China, tapped BSUR Amsterdam and BSUR Shanghai to create a new global branding identity for the "Pulse" by Sengled, a lamp with a wireless JBL speaker built-in, controlled by a smart phone to dim or boost sound and light. BSUR Amsterdam and BSUR Shanghai have developed brand language and visual design for Pulse including a new logo and POS materials. BSUR is the first agency to work with Sengled. Billings were not released. The new Pulse product debuted over the summer and is available in Europe, Asia and on Amazon. Additional BSUR clients …

Following a review, Hunter Fan Company tapped Chicago-based Fathom Communications as its agency of record, a position vacant since 2008. Fathom will be responsible for brand strategy and positioning, creative development and go-to-market activation across multiple channels including broadcast, print, digital and mobile. The agency will work in an integrated capacity with Hunter's existing agency partners. "We were looking for a go-to marketing partner who can help us drive significant growth in the category for both the Hunter and Casablanca brands," said John Neilson, vice president of marketing for Hunter Fan Company. "Fathom stood out as an ideal partner for …

Porsche Cars North America added Minneapolis-based Solve to its roster of agencies following a review. Solve first work includes redefining the role of the brand's catalogs and adding more personalization to overall consumer engagement. Cramer-Krasselt continues to serve as agency of record for Porsche while OMG Chicago handles media duties. "Our goal is to make Porsche the most aspirational brand in the United States," said Scott Baker, Manager of Marketing Communications at PCNA. "Solve offers Porsche a unique blend of enthusiast brand experience and creativity to help us achieve this." Solve is also agency of record in the Americas for …

Tesoro, a U.S. refiner and marketer of petroleum products, named RPA as agency of record for its ARCO brand. The agency recently launched its first work for the brand, an integrated campaign to build awareness around ARCO's newly acquired TOP TIER designation. "TOP TIER" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts. The objective of the campaign is to strengthen ARCO brand perceptions among General Market and Hispanic consumers. Following the purchase of ARCO from BP, Tesoro is significantly investing in the ARCO brand and leveraging its TOP TIER …

Pernod Ricard USA awarded its communication planning, integrated media planning & buying, and social community management to 360i, following a competitive pitch. Vizeum previously handled the media business and will remain on Pernod Ricard's agency roster. Pernod Ricard spent $39.4 million on measured media in 2013 and $4.7 million on measured media in the first quarter of 2014, according to Kantar Media.

Harvey Building Products, Waltham, Mass. named Forge Worldwide as its new agency of record, following a review. The account was handled on a project basis by local firms over the past few years. Harvey is a manufacturer and distributor of building products. Founded in 1961, Harvey manufactures windows, doors and patio rooms in the Northeast. "The straight-forward attitude of the Forge team was very different than most of the other agencies we interviewed, and they really impressed us with the research they put into understanding our business," said Amber Castrataro, Brand Communications Manager at Harvey. The Forge team will be …

TBWA\Chiat\Day Los Angeles was named global agency of record for Airbnb, following a review. Pereira & O'Dell previously served as U.S. agency of record. Airbnb's brief to agencies in the pitch was to work with them to create the world's first community-led hospitality company and help show people all over the world what it means to belong anywhere. TBWA was selected because of their strategy, creative and understanding of the brand's purpose and its potential. "We're delighted to be working with TBWA\Chiat\Day at one of the most exciting points in our history," said Jonathan Mildenhall, CMO of Airbnb. "The team …

The Los Angeles Clippers tapped RPA as lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following a review led by Pile and Company. Previously, HeilBrice had worked with the Clippers since 1999. "The Los Angeles Clippers are poised for greatness. RPA will help the franchise become a first-class sports and entertainment brand," said Kirt Danner, senior vice president, group account director at RPA. "The soon-to-launch campaign will help the franchise stand out and seize this unique opportunity to gain a competitive edge and increase its fan base." Additional RPA clients include American Honda, …

New York-based agency Silver + Partners was named agency of record for Wix.com and Blink Fitness. Neither advertiser had previous agencies, as both handled consumer advertising in-house. The AOR assignment from Wix grew out of a creative project Silver + Partners was awarded earlier this year, besting several agencies for the work. Wix is a cloud-based platform that allows users to create HTML5 websites and mobile sites through its online drag and drop tools. Wix will continue to handle digital advertising in-house. "Running a small business is difficult, and you know you need a website," says Silver + Partners Chief …

Olson 1to1, the loyalty and CRM unit of Olson, was named loyalty and CRM agency of record for Hyatt Hotels & Resorts. The agency will assist Hyatt Gold Passport in its efforts to make stays at Hyatt even more rewarding through member benefits and personalized service across all nine Hyatt brands in 48 countries. The agency replaced Omnicom's Rapp Worldwide, which handled the business for more than 25 years. Olson 1to1 will streamline online and call-center experiences and provide a technology solution that can seamlessly integrate into Hyatt's operations and marketing channels via Olson 1to1's Tally platform. Work begins immediately …