Grocery chain Lidl has appointed The Martin Agency as its new U.S. agency. And they officially kicked off their partnership this week with the launch of the “Don’t Let Them Waste Your Money” campaign. The series of multiplatform ads caricatures what the company refers to as “the broken and bloated supermarket shopping experience many Americans face,”  and highlights the better and lower cost experience at Lidl stores. The new ads come shortly after a study from the University of North Carolina Kenan-Flagler School of Business found Lidl prices to be up to 50 percent lower than nearby retailers. “This new campaign is designed …

London-based luxury retailer Harvey Nichols is appointing Omnicom’s TBWA\London for above-the-line advertising duties.  The account was previously held by adam&eveDDB, also part of Omnicom.  The client’s group marketing and creative director, Deborah Bee decided to move the account to TBWA\London after working with the agency in her previous role at Harvey Nichols competitor Harrod’s, where she was marketing director.  Bee stated, “In my experience, TBWA\London have always delivered highly effective and creative work. With the agency’s new leadership team fostering a renewed sense of energy throughout the company, the idea of giving them an opportunity to work on the Harvey …

Philadelphia-based agency LevLane has added Bayada Home Health Care to its client roster.  The agency is assisting the client with strategic planning and creative development across a range of brand strategy and marketing channels.  Founded in 1975, Bayada provides clinical care and support services at home for children and adults of all ages. It operates in 21 states.  

Barbarian has been selected by L’Oreal nail polish brand essie, to be its global AOR after a review. The brand is a major supplier to professional salons.  The agency, part of Cheil Worldwide will provide brand and business strategy, advertising, and digital innovation for the client. Essie spent about $24 million on measured media last year according to Kantar Media. “Barbarian made us dream and imagine entirely new possibilities for our brand,” stated essie Global General Manager, Carolyn Holba. “They are the perfect partner to take us into the future.”  “This is a transformational creative opportunity for the agency, and we …

MediaCom USA has been named media agency of record for window manufacturer Pella Corp. The firm spent $14.6 million on measured media last year according to Kantar Media. The agency said that the new partnership will focus on furthering Pella's recent efforts to promote the brand's “resiliency, innovation, design inspiration and performance.” The clients ongoing "Perfectly Beautiful" advertising campaign targets the end consumer, who is increasingly likely to do his or her own research on building materials before purchase. The campaign runs across TV, digital, social and print media. "It was important to find a partner that not only understood …

TheStreet.com has consolidated media responsibilities with Generator Media + Analytics to support its online financial news, analysis, and investment products, including Jim Cramer’s Action Alerts Plus, Real Money, and other investor services.  TheStreet previously employed several agencies to manage their various media investments.  “With their integrated media services portfolio, Generator will be a great marketing partner for us,” stated Jill Marchisotto, TheStreet’s executive director for consumer marketing. “They demonstrated a process of strategic thinking, planning and activation across a full range of media properties, online and off.”  It’s the New York-based media shop’s second recent win. Perdue Foods appointed Generator …

D.G. Yuengling & Son is appointing Laughlin Constable (LC) as the independent craft brewer's new creative AOR following a formal review. Allen & Gerritsen served as the incumbent agency. LC will develop a multi-year creative platform and campaigns that will include video, audio, out-of-home, print, social media, on-premise and retail. The remit includes all of Yuengling’s products, and will particularly seek to increase sales for the flagship beer, Yuengling Traditional Lager. Two years ago the beer maker launched its largest marketing initiative in its nearly two-century history with the "Respect. It's Earned" campaign. Ads showcased the hand-dug fermentation caves …

GE Appliances has selected Interpublic’s FCB as its new creative AOR following a formal review that began last November. The incumbent agency was Omnicom’s BBDO. The IPG-owned agency's Chicago office will handle creative direction, including advertising, digital, social and shopper marketing, as well as building awareness around the company's individual brands, including Monogram, GE Café, GE, GE Profile, Haier and Hotpoint. GE Appliances spent $16.41 million on advertising in 2017 and $8.33 million in 2016, reports Kantar.   General Electric sold its GE Appliance division to Chinese manufacturing giant Haier in 2016.  

Consumer goods giant Kimberly-Clark has launched a creative review, the company has confirmed.  The firm, whose brands include, Kleenex, Scott, Kotex, Depend and many others, reported advertising expenses of $665 million in 2016, according to its latest annual report.  The firm works with a number of agencies around the world, notably Ogilvy and JWT, both part of WPP.  K-C issued this statement: “Kimberly-Clark is assessing the current agency landscape for creative services. We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities in the industry. Beyond that, we would not …

Helzberg Diamonds has appointed Carmichael Lynch as its new AOR. The agency, part of Interpubllic begins work immediately and will launch new creative for the brand in spring 2018.   The appointment coincides with the addition of a new chief marketing officer at Helzberg, Ellen Junger.   “As we evolve the Helzberg Diamonds brand, we’re looking to disrupt the sea of sameness in the jewelry industry while sharing our ‘I Am Loved’ narrative in new ways,” stated Helzberg chairwoman and CEO Beryl Raff. “Carmichael Lynch’s innovative thinking, collaborative approach and understanding of our business make them the ideal partner to do just …