Around the Net In Brand Marketing Editions for February 2006
Around the Net In Brand Marketing - Tuesday, Feb. 14, 2006
Land Rover To Launch E-mail Effort
Baskin-Robbins In Valentine's Promotion
A-B Introduces New Select Ads On Olympics
Audi TV Channel Takes Off In U.K.
Product Placement Makes Its Mark
Around the Net In Brand Marketing - Monday, Feb. 13, 2006
Hockey and Baseball Marketers Focus on International Events
New McDonald's Site Showcases Basketball Stars As Kids
Retailers Experimenting With New Media
A-B's Sports Marketing Game Plan
Beer Ads Criticized For Appealing To Youth
New Omnicom Unit To Measure Celebrity Endorser Appeal
Around the Net In Brand Marketing - Friday, Feb. 10, 2006
Marketing To Marketers: Whatever You Do, Don't Call
Pizza Hut Roadblock Hits Airwaves Tonight
Pfizer Might Sell OTC Brands
Demystifying Mobile Marketing
The Perils of Branded Entertainment
After Five Years, Tide Has New Ads
Around the Net In Brand Marketing - Thursday, Feb. 9, 2006
Glad Trash Bags To Sponsor Mardi Gras
Pepsi, Ben & Jerry's In Milkshake Deal
Marketers Should Beware Pitfalls Of Celebrity Endorsers
Mini-Movies Promote Progresso Soups
The Power Of Word Of Mouth
Apple Targets Youth Market With Low-Priced iPod Nano
Around the Net In Brand Marketing - Wednesday, Feb. 8, 2006
GM Cuts Ad Budget by $200 Million
Wendy's Seeks Younger Set In New Ads
McDonald's Will List Nutritional Info
Women And Wine: How They Buy
Targeting Generation X No Easy Task
Visa's New Effort Pulls At Heartstrings
Around the Net In Brand Marketing - Tuesday, Feb. 7, 2006
Verizon Stages Live Concert to Promote New Music Service
Brands Must Be Reinvented To Build Business
Blogs: Good or Evil for Marketers?
Penney Plans To Overhaul Image
Former Federal Official To Oversee CARU Review
The Perils Of Brand Extensions
Around the Net In Brand Marketing - Monday, Feb. 6, 2006
Top Ten Tips For E-mail Marketers
Bowl Ads Were Strictly For Laughs: Poll
Ads Roll Along On Texas Taxi Hubcaps
Ad Rules for Brewers Revised
Krispy Kreme Turns to Traditional Advertising
Asian Americans "Invisible" To Marketers
Around the Net In Brand Marketing - Friday, Feb. 3, 2006
Controversial TV Spot Approved by U.K. Watchdog Group
Car Buyers Look To Internet
Clairol Signs Former Miss Universe as Endorser
Emerald and A-B Link Up in Super Bowl Promo
NFL Fights 'Ambush' Marketers
Around the Net In Brand Marketing - Thursday, Feb. 2, 2006
Motorola Looking For Partner In Japan
Music Can Span Generations for Marketers
Top Advertisers Support Post-Katrina Jazz Fest
Cell Phones Are New Ad Venue
Miller Consolidates Lite Account With Crispin
Marketers Weigh Value of Oscars Telecast
Around the Net In Brand Marketing - Wednesday, Feb. 1, 2006
Home Depot Promo Lets Winner Train with Olympians
Yum Brands Strikes Promo Deal with Kentucky Derby
The Impact of Technology on Marketing
Diamond Marketers Target Men for Valentine's Day
Marketers Discover Women Watch the Super Bowl, Too
Marketers Need To Rely On Senses Beyond Sight
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