Pasadena Calif., Maranatha High rising senior Jeremy Major is featured in a new Nike ad showcasing their flashy new Nike+ training technology. The ad shows Major putting a Nike+ chip in his shoe an doing a vertical leap, which the shoe and chip are able to measure.

The Los Angeles Times reports that Westside digital advertising agencies are "scrambling" the old notions of advertsing. Local agencies such as Omelet, Blitz, and Ignited are moving their clients towards the Internet, smartphones, gaming consols, and tablets. The Los Angeles Times wrote, "L.A. agencies have been in the vanguard of the ad evolution. The region already boasts such prominent creative shops as TBWA\Chiat\Day, RPA and Deutsch LA."

With GM now mulling over the possibility of advertising on Facebook again, many Los Angeles companies are left wondering whether or not they should do it as well. YourBestDeals.com, reports the Examiner, is a nice case study of a company that succeeded in paid advertising on the social media site.

A New York judge has rejected Dish Network's bid to have their ad-skipping case held in New York, instead sending the case back to Los Angeles. Dish Network was pushing for the case to be heard in New York because of a legal precedent in the state that would have increased their chances of winning. The networks - CBS, Fox, NBC, and ABC - get their wish as the case moves back to Los Angeles.

TBWA/Chiat/Day Los Angeles was selected to lead a creative ad campaign for Southwest Airlines. According to Ad Age, the TBWA's ad campaign is scheduled to launch in the fall. Southwest picked TBWA to lead the campaign over its primary ad agency, GSD&M. Both GSD&M and TBWA are owned by Omnicom Group.

Dish Networks wants the case over its "Auto Hop" ad-skipping feature to be heard in New York instead of Los Angeles. The Wall Street Journal says that the location of the hearing "is likely to have a bearing on which side prevails in the main lawsuit." Dish wants the case to be heard in New York because of a 2008 legeal precedent that "would be binding" if the case is heard in New York. However, that precedent wouldn't "necessarily have the same sway" if the case was heard in Los Angeles.