The American Association of Advertising Agencies has its own thoughts on what the viewability standard should be. 

The flagship Havas Group agency plans to double its size in Canada over the next three years according to agency global CEO Andrew Benett, who detailed the effort in an interview with the Toronto’s The Globe and Mail. The company is bringing its village concept to its offices in Toronto and Montreal, under the management team of Ann Bouthillier, CEO of Havas Worldwide Canada, and president and chief creative officer Helen Pak, former executive vice-president and executive creative director at agency Saatchi & Saatchi Canada.