If I'm interested in plain text and a nice illustration, I'll pick up a book. Consumers expect, no, they demand that the Internet be all it can be -- interactive.
A veteran marketer details the steps necessary to achieve success with banner ads.
TiVo, marketer of a personal TV service for digital video recorders, has formed the TiVo Entertainment Group to help it focus on key business targets.
Advertisers and agencies want to find the ad model that works best for them while publishers want to generate the most revenue possible without devaluing their brands.
Presentations by the programming departments of the major TV station rep firms used to be one of the hottest tickets at NATPE. What has brought about the change? Is the rep-firm programming department facing extinction?
The commission closes its case on the biggest online ad server, which has been under investigation for more than a year for its data-handling practices.
The first era of newspaper experiments on the Internet, fueled in part by the fear that the Web would devour profits, is over. A new era of newspaper experiments on the Internet, fueled in part by the fear that the Web will not generate profits, has begun
While a cooling economy is expected to affect the advertising market during the first half of the year, many companies are looking for recovery in the second half.
Should you emphasize brand attributes or go with a hard-hitting retail price-point approach? The short answer is: both.
The Super Bowl, the biggest advertising event of the year, is commanding less than a super price, showing signs of flattening in the price tag for the average commercial in the game.