Commentary

Let's Face It, Consumer Panels Can Be Boring Too

Ug, half-way through this three-panel “consumer panels” Four As media session, and I’m dreading sitting through much more. It’s really boring, and not very insightful, despite the industry Twitter posts I’m seeing on it.

Right now, Four As chief Nancy Hill is leading a panel of “boomers,” and the only good moment was when shed asked them how many are using Facebook.

Simultaneous panel shrugs.

“Facebook,” Hill repeated.

“So you’re telling me that none of you have a Facebook page,” Hill said, seeming surprisingly surprised.

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