• by Joe Mandese  @mp_joemandese, March 23, 2009

Bob Garfield is definitely the top one, getting plugs from both MediaPost Publisher Ken Fadner and Economic Outlook panel moderator Peter Kafka, for his “Apocalypse Now,” piece in this week’s Ad Age.

No. 2, was Amazon’s already over-hyped Kindle digital reader, which Citigroup Internet analyst Mark Mahaney held lovingly on stage to make a point.

How about combining the two, and reading Bob Garfield's "Apocalypse" column on your Kindle.

Oops, Garfield just got another one. Infectious Greed's Paul Kedrosky just quipped, "Apocalypse is a great business."