CBS Adds Live Spots To Online, Mobile Radio Streams

  • March 31, 2009
Starting in May, CBS Radio will add live audio commercials into the online and mobile streams of its radio stations, as well as Yahoo and AOL, reports FMQB. This will give advertisers access to listeners of more than 500 streaming radio stations from CBS, AOL Radio and Yahoo, which cover various formats and demos. CBS Radio, which is partnered with AOL Radio and Yahoo, sells all related inventory associated with the properties. The live spots will be sold and voiced apart from CBS' over-the-air presentation.

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