• Promo, Thursday, April 2, 2009 11 AM

Coca-Cola is testing 150 interactive vending machines at Simon Malls in the southeast U.S. with a flat-screen set in the vending machine doors that is divided into three sections, Patricia Odell reports.

The machines function similar to an iPhone. In the mid section of the screen, people can buy drinks. Clicking on a product lets the shopper rotate the bottle to see the label. The top and bottom sections of the screen are used for running commercials for Coke and other Coca-Cola brands and for Simon Mall promos.

Next-generation machines will offer mobile phone downloads in the form of music files, ringtones and wallpaper, along with cashless payment and more, Coca-Cola says.

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