GNOutdoors will provide media opportunities to reach outdoor recreation consumers across sites such as BigGameHunt, NodakOutdoors, Noreast, Bikez, ATVFan, MyQuadVideos and GunsLot. The portfolio covers a variety of recreational categories, including hunting, fishing, shooting, ATV and motorsports. Clients include Kawasaki, Allstate, Henry Repeating Arms and Gore-Tex.
A dedicated team of sales specialists will work on the business. The outdoor sports and recreation industry represents a $5 billion opportunity for advertisers. According to the Outdoor Industry Association, Americans spend over $700 billion on outdoor recreation each year, and more than 75% of Americans are avid outdoor sport enthusiasts who are actively engaged in fishing, hunting and motorsports.--Tanya Irwin