• Brandweek, Adweek, Friday, April 3, 2009 11 AM

Mark Scott, Kimberly-Clark's vp of shopper marketing and sales planning, tells Elaine Wong that it has been offering consumers various incentives to boost loyalty, such as a nationwide sampling effort for its Kleenex facial tissue with lotion.

Meanwhile, over in Adweek, Mark Dolliver reports that while most shoppers admit that they habitually buy the same brands (69%), 46% "actively look through stores for products that are new and different." And 54% agree (16% "completely") that "if a brand is on sale, I will purchase it over the name-brand I regularly use."

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