• by Joe Mandese  @mp_joemandese, May 8, 2009

That was Rob Griffin’s view, and it helps explain why agencies like Havas’ Media Contacts have developed systems like Artemus to gain control of the supply and demand of the new “non-premium” advertising marketplace.

Interestingly, some clients have already made the shift in a very dramatic way.

“We don’t buy any premium inventory in display anymore,” Lenovo’s Gary Milner disclosed.

“It’s hard to make a $30 CPM work with you have a 15x difference,” he added.