WPP's MediaCom unit Tuesday named Kate Wheatley head of the digital marketing efforts for the agency's West Coast operations. As senior partner, digital group director, her primary responsibilities
include overseeing MediaCom's Warner Home Video account, and specifically its digital and online marketing programs. She will also assist in developing new digital and online opportunities across the
agency. She joins MediaCom from Universal McCann Los Angeles, where she managed digital media planning for more than 20 Sony Electronics brands.
