• by Joe Mandese  @mp_joemandese, June 16, 2009

According to Kraft’s Barbara Singer, big marketers like Kraft are beginning to think about it. They’re even beginning to plan it. They just cannot buy it that way yet.

“A lot of media are too blunt,” she said, when asked if marketers are beginning to make media buys based on what their actual consumer life phases are throughout the day. Like, say, when they’re getting ready to make dinner plans and what they should buy at the store on their way home from work.

“Right now we think we are still an arms-length away from executing it. Planning, yes. Executing, not yet,” she said.