Catering to a more budget-conscious female consumer, Time Inc.’s
All You magazine relaunched on Monday with exclusive coupon offers, a Web video series and “Style for Less”
tips.
Heinz’s Smart Ones is the site’s launch sponsor, while a host of advertisers, including Carvel Ice Cream, Arm & Hammer and Snapple have all signed on to offer
exclusive coupons on the site.
Since its debut in 2004,
All You magazine has been distributed through Wal-Mart stores and directly to subscribers.
Other participating
advertisers include Enzymatic Therapy, Excedrin, Ghirardelli Chocolate Company, Mahatma Rice, Minute Rice, Success Rice, Wow Floor and Laminate Cleaner, and Zero Frizz.
--Gavin
O'Malley