• by October 30, 2000

This newsletter is not necessarily a recommendation, but rather a heads-up. The hype about email marketing is showing no signs of subsiding and today, another provider made an announcement about unveiling its new Web-Enabled Email Marketing Software.

CrossTownTraffic, an Ohio-based marketing services firm, has unveiled its new, Web-enabled email marketing software GreenLight, which is a permission-based email marketing system that, according to company officials, is fully customizable and offers messages in a Web page format.

Chris Camp, general manager of CrossTownTraffic, says GreenLight is designed to help cut through the clutter. Much like every other email marketing system out there, GreenLight touts the fact that it's a permission-based tool (it only sends email to customers who have opted to receive information from a particular company) - emails can be personalized based on customer's purchasing history, name or other key attributes and results can be tracked immediately by email delivery date/time, bounce date/time, software type and even the date/time for when an email is opened.

However, unlike other email marketing software, GreenLight is Web-enabled. "That means messages come in a user-friendly format," Camp explained. "The body of the email looks just like a Web page, with graphics, columns of text and company logos. It's a more effective format than just a plain-text email because it's easier to read or even skim for pertinent information."

Camp says that GreenLight emails can be used as product reminders, sale notifications... however a client wants to stay in touch with customers and build loyalty.

I thought you might be interested to know that there's yet another option for you to consider when choosing a partner for your next email campaign.