• by Masha Geller , May 17, 2001

Here's a quick follow-up to the minute I wrote two Fridays ago about the Ford ad on Yahoo!

If you didn't catch the ad that day (it was only up for 24 hours) here's a link:

www.marketingsherpa1.com/explorer/sherpa1_explorer.html

After you play with the ad, you'll be redirected to a case study of the campaign for results and other info, which is also worth a quick read (even though they call me a cynic).

But don't go there yet!

Before I send you off to someone else's site, I have to report that the web is growing! Both U.S. and global traffic to the top 50 properties increased by one million unique visitors in April.

The monthly report released today by netScore Traffic says that in the U.S., overall traffic increased to 133 million unique visitors in April from 132 million unique visitors in March. Global traffic increased to 299 million unique visitors from 298 million unique visitors in March.

In the No. 1 spot, Microsoft Corporation had 96.6 million unique visitors in April, a 3.8% increase over March, while No. 2 Yahoo! had 91.5 million visitors, a 3.7% increase.

At No. 4 Terra Lycos S. A. increased its unique visitor count by 9% to 56.7 million unique visitors, and No. 5 At Home Corporation with a 3% increase had 43.3 million unique visitors. Below the top six properties, Amazon.com Inc, eBay Inc., Viacom Inc. and Goto.com Inc. all saw increases from March to April.

As Gian Fulgoni, chairman and co-founder of comScore Networks, said, "Amid speculation as to the future of the Internet in its present state, the undisputable truth is that it continues to grow."

That's my good news report for the day. Now go read about the Ford ad.