A giant Volt banner hangs outside the convention center where the auto show will be held, and the company has been driving models around the city.
GM engineers talked with local schoolchildren about electricity and let slip the news that California will be one of the markets where the Volt will be available when production begins late next year.
"California is one of GM's biggest problem markets, and this vehicle and technology addresses some of the key concerns that California consumers have," says Rebecca Lindland, an analyst at IHS Global Insight.
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