• Marketing, Tuesday, December 1, 2009 10:47 AM

The first global campaign for Coca-Cola's Fanta brand in nearly five years is launching in the United Kingdom and is scheduled to run in other markets throughout 2010. It targets mothers and the core teenage market, Joe Thomas reports.

The multimillion-pound campaign carries the tagline, "Grab a taste of Friday." It hopes to connect with drinkers by tapping into the good feelings associated with the end of the working (and school, presumably) week. It launches today with a "Countdown to Friday" clock that appears on an ad screen in London's Piccadilly Circus.

The effort will include limited-edition pack designs and a series of "Fanta experiences" that will be rolled out next year in a multichannel drive.

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