• Automotive News , Monday, January 4, 2010 10:47 AM

Bradford Wernle reports that Chrysler Group dealers will be displaying new signage that incorporates the Ram brand along with Chrysler, Dodge and Jeep. A fifth component is Mopar parts and accessories.

The brands are run as separate businesses with individual profit-and-loss responsibility. Chrysler's new Fiat-led management team made Ram a separate brand for trucks after the company emerged from bankruptcy last year.

Chrysler will pick up the tab for dealers who recently upgraded their signs, according to a company spokeswoman, who adds that it will make final decisions about the look of the new logo in the first quarter.

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