• Brandweek, Wednesday, January 27, 2010 10:38 AM

Todd Wasserman tells us that Miller High Life, which has been nipping at the heels of Anheuser-Busch for decades, will spotlight small business in its latest Super Bowl counterprogramming.

A spot running on some local affiliates will feature Del's Barber Shop in Escondido, Calif., Tim's Baseball Card Shop in Chicago, Loretta's Authentic Pralines in New Orleans, and Bizarre Guitar & Drum in Phoenix.

The Del's spot will feature comedian Windell D. Middlebrooks, who appeared in one-second ads for the brand last year. In a teaser ad, he disparages "those big muckety-muck" beer brands that "prance out those fancy-pants commercials." He then asks the owner of Del's if he'd like to be in an ad. Told "not on a weekday," he responds, ""we'll work around your schedule."

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