• USA Today, Marketing Daily, Brand Republic, Ad Age, Adweek, Monday, February 8, 2010 10:46 AM

Everybody and her grandmother were weighing in on their favorite Super Bowl commercials last night and the buzz continues this morning, including across the pond where the story sits atop London Town's Brand Republicsite. Speaking of grandfolks, octogenarians Betty White and Abe Vigoda scored big by many appraisals, with their spot for Snickers winning the USA Today Ad Bowl.

In a commercial targeted to young men, both oldsters took a beating in a pick-up football game. Fans evidently were not offended by the granny-bashing. "It wasn't vicious. It was funny," says one female Ad Meter panelist in her 50s. "Betty White is iconic -- she does everything."

Nor did viewers take umbrage when a dog manages to transfer an electronic bark collar from his own neck to that of a young fella who refuses to share his bag of chips. The spot for Doritos was No. 2.

Ten-time Ad Meter winner Anheuser-Busch finished with two ads in the top five, Bruce Horovitz reports, and don't miss his video introduction to Ad Meter package on the USA Today Web site, which does a bang-up job of coverage overall. A spot for Coke that features a man sleepwalking through numerous perils in Africa to grab a Coke took fifth place.

You can also view all of the spots you missed on Ad Age's site. Age's Bob Garfield weighs in here; Adweek's Barbara Lippert here. Her shot across the bow of global synergy: "It's not politically correct to point this out, but somebody has to say it: Anheuser-Busch's lineup of Super Bowl spots has become more formulaic and anemic since the brewer's 'merger' two years ago with Belgium's InBev."

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