Six months after the opening of TAXI's European arm, the agency has tapped Steve Mykolyn to lead the Amsterdam-based operation as chief creative officer. Mykolyn will retain his existing responsibilities as chief creative officer of TAXI North America.
TAXI CEO Rob Guenette said, in effect, that the dual-leadership role made a consistent vision across the company's disparate arms more likely.
"TAXI Europe and all TAXI offices' leadership structures are lean with strong ties to peers in other places," said Guenette. "This allows operational autonomy while maximizing opportunities for knowledge sharing to everyone's benefit."
Mykolyn joined TAXI in November 2000, and has since led such client accounts as WestJet, Canadian Tire, and Koodo.
In his new role, Mykolyn will report to TAXI Chairman Paul Lavoie -- who most recently held the CCO role for TAXI Europe.
"My approach has always been to foster a shared vision among smart, talented people," said Mykolyn. "It's really the key to success across disciplines and cultures."
Founded in Montreal in 1992, the agency's offices include Toronto, New York, Calgary (2005), Vancouver, and Amsterdam -- the most recent to open in 2009.
Stateside, clients include New York Life, Blue Shield of California, Rail Europe Group, Metro International, and New Holland Agriculture.
TAXI Europe clients include KPN Royal Dutch Telecom International, Heineken, TNT Post, BNP Paribas, ING, and the Hi and Telfort telecommunications brands.
Meanwhile, client assignments in Canada include TELUS Consumer Solutions, Pfizer's VIAGRA, Burger King, Heineken, Canadian Tire, Reitmans Group, Bombardier and Dairy Farmers of Canada.