Because of low inventories, Subaru is able to keep incentives low. It also has some of the highest resale values in the industry, which in turn allows it to maintain its leasing
programs even during the credit crisis, which in turn grows its customer base. And a well-educated base it is: 68% of Subaru drivers have at least a four-year college degree, according to J.D. Power.
The company is known as much for sponsoring garden and flower shows as it is for backing a road rally team, Gopwani points out. "We know where our customers are and how to speak to them," says Subaru spokeswoman Heather Ward.
advertisement
advertisement