• USA Today, Wednesday, March 17, 2010 10:53 AM

PepsiCo says it will remove high-calorie sweetened drinks from schools for kids up to age 18 in more than 200 countries by 2012, Bruce Horovitz reports.

Bruce Silverglade, legal affairs director of the Center for Science in the Public Interest, took the occasion of yesterday's announcement to applaud Pepsi and blast Coca-Cola "for insisting on targeting high school students in most countries around the world." But branding expert Jonathan Salem Baskin was more cynical about Pepsi's motives: "So how are we supposed to show our appreciation to Pepsi? By doubling our consumption?"

Coke won't sell sugared drinks in primary schools worldwide unless asked, and says it believes high school administrators should make the decision about "what is best for their schools."

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