Here's a perfect example of what happens when the marketing department and the IT department within a large company do not work closely together, something I wrote about last week. JetBlue began
offering a $9 flight promotion from Long Beach to San Francisco or Oakland Monday. The promotion, good through May 19, requires you to fly on a Tuesday or a Wednesday. Perfect, I thought. I want to
attend the Google I/O conference in San Francisco on May 19 in San Francisco and can fly out of Long Beach, Calif. But when I went online to purchase the tickets the system didn't recognize the
promotion. I called JetBlue customer service. More than 30 minutes later I'm still on hold as the representative and her supervisor try and sort through why we (them or I) cannot make that purchase
for $9 ticket, each way. I hung up. Thank you JetBlue customer service for trying to figure out why the online system wouldn't take my order or your order, for that matter, but more than 10 minutes on
hold is too long to wait.
