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Time Warner, Cox Asked To Drop Ad Claims

AP, Thursday, May 6, 2010 12:48 AM

An advertising watchdog on Tuesday asked Time Warner Cable Inc. and Cox Communications Inc. to drop claims that they run fiber-optic networks. Verizon, which operates a rival television and Internet services using fiber optics, complained to the National Advertising Division of the Council of Better Business Bureaus.

The NAD said both cable TV companies describe their networks as "fiber-optic" in their ads, referring to networks that include both fiber and traditional, coaxial copper cable. The companies described their networks as "hybrid fiber coax" in regulatory filings, but a purely fiber-optic network transmits data faster and has greater capacity than a hybrid. Time Warner Cable, the nation's second-largest cable TV company, is appealing the decision.

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advertising, television

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