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Nielsen Buys GlanceGuide

Nielsen has acquired video analytics company GlanceGuide. Terms of the deal were not disclosed. GlanceGuide's analytics and measurements provide insights into how consumers interact with the video they watch online.

GlanceGuide's analytics are already integrated into Nielsen's online video measurement tools to "deliver more actionable daily insights to media publishers, agencies and advertisers." The online video ad industry will now get enanced video metrics, which deliver key measures like viewing duration, video visibility, and audio volume to provide a composite "score" for a piece of video content or advertising.

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